By Muhammed Hashim 
The controversial segment still has its fans, but this additional bodystyle adds unnecessary complexity to Mercedes’ lineup
September 25, 2024 at 11:55
- Mercedes executives are debating whether to cut or merge their GLC and GLE coupe SUVs.
- The GLC Coupe and GLE Coupe could merge into a single model line, or face the axe.
- Future electric SUVs by Mercedes are not expected to offer the option of a coupe bodystyle.
Over the past few years, Mercedes-Benz has been on a mission to trim the fat from its bloated product lineup, all in the name of cost-cutting. Now, rumors are swirling that the axe may soon fall on their so-called coupe SUVs, with executives reportedly debating whether to kill off the models entirely or merge them into a single streamlined offering.
Currently, Mercedes offers two coupe SUV options—the GLC Coupe and GLE Coupe—positioned as direct competitors to BMW‘s X4 and X6. The high-riding models with sloping rooflines account for about 10-15 percent of global GLC and GLE sales, with a slightly lower figure of around 6 percent in China. Such modest numbers raise questions about their long-term viability within the Mercedes lineup.
More: Electric Mercedes C-Class And GLC Confirmed For 2026
While CEO Ola Källenius has remained tight-lipped on the matter, German newspaper Handelsblatt claims “company insiders” are questioning the future of these coupe SUVs. Some execs suggest it might be time to stop the effort altogether and let the GLC Coupe and GLE Coupe fade away quietly at the end of their lifecycles. Others argue for combining them into one model, while some hold out hope that nothing will change at all.
The upcoming electric GLC-sized SUV, confirmed for a 2026 debut, is not expected to have a coupe version, which could signal that Mercedes might be over the whole sloped-roof SUV trend. With more standard SUVs becoming sleeker and more aerodynamic, coupe SUVs may find themselves increasingly redundant.
Despite being one of the most controversial segments in the market, coupe SUVs still have their loyal fans. Sure, they lose a little practicality with that sloping roofline cutting into headroom and cargo space, but for some, the sporty styling makes it all worth it. However, with conventional SUVs gradually adopting more muscular designs, the difference is shrinking—and so might the market for these niche models.
In any case, the existing Mercedes SUV Coupe models are still fresh. The second-generation GLC Coupe was introduced in 2024, while the current GLE Coupe has been around since 2019 and will soon receive mild updates. This means both models will remain in the market for at least a few more years before the company decides whether to pull the plug.
Merging and axing models from other segments
Mercedes is no stranger to consolidation. They’ve already combined the C-Class and E-Class coupe and convertible models into a single CLE lineup, while the S-Class two-door variants have been tossed altogether. The move helped cut development costs without fully exiting the coupe and convertible markets.
They’ve also doubled down on shared platforms with models like the AMG GT coupe and SL roadster, further slashing the investment needed for new generations. Looking ahead, the compact A-Class and B-Class are on the chopping block by the end of 2026, clearing the way for more premium models like the upmarket successor to the CLA sedan and shooting brake.
In short, Mercedes is tightening its belt—and it might just spell the end for the coupe SUV as we know it.
